Work / XTrivain
XTrivain
A cybersecurity startup in the Middle East and Pakistan chose our logo proposal. The complete branding engagement grew into website development, content and analytics. Our work together began in June 2026 and continues today.
AT A GLANCE
- Client
- XTrivain
- Business
- Cybersecurity startup
- Markets
- Middle East & Pakistan
- Engagement
- June 2026–present
- Work delivered
- Logo & complete branding
Brand guidelines & application templates
Website development
Business taxonomy
Competitor analysis
Content writing
Website analytics
The startup was still looking for its identity
XTrivain had approached several agencies to develop its branding. The logo options it had received were not giving the team the identity it wanted for its new cybersecurity business.
We were one of the agencies involved in that search. We presented several options, and the team selected our proposal. That chosen mark is the logo XTrivain uses today.
A branding brief became a website engagement
Our initial commission was to deliver the complete branding. Once the logo was selected, the work continued through the guidelines and the materials that would carry the identity into everyday use.
The engagement then expanded to the website. Alongside development, we worked on the business taxonomy, competitor analysis, content and analytics. The relationship has continued since June 2026.
01 / THE SELECTED IDENTITY
A chosen logo, with a system behind it
The final mark brings X and T into one angular symbol, with teal and navy giving the colour version its depth. A horizontal wordmark and a standalone symbol give the team different formats for different spaces.
The brand guidelines document colour, typography, clear space, minimum size and logo variants. Poppins and Work Sans support the identity, while approved monochrome versions keep it usable on light and dark backgrounds.
SELECTED IDENTITY / COLOUR VERSION
SELECTED IDENTITY / WHITE VERSION
02 / THE BRAND IN USE
The identity had to work beyond the logo file
The branding package sets out how the identity appears on business cards, letterhead and digital templates. Those applications give the team a consistent starting point when it prepares a new piece of communication.
The examples below come from the original brand guidelines. The social graphics are identity templates supplied within the branding work.
03 / THE WEBSITE
The website gave the business a clear structure
Website planning began by organising XTrivain’s offer. Services, technology solutions and industries each needed a clear place, so visitors could understand the business and find the information relevant to them.
Competitor analysis and content writing helped shape that structure. The selected identity then carried into the page design, with analytics included in the website scope.
Business taxonomy
We organised the offer into Services, Solutions and Industries, with company information, resources and contact destinations alongside them. Each part of the business has a defined place in the website.
Navigation experience
Visitors can explore a security service, a technology solution or their industry through separate menu routes. Related information leads toward the contact page and a security-assessment conversation.
Competitor analysis
The website work included a review of comparable cybersecurity businesses. We considered how they explain their offer and arrange information for prospective buyers, then used that review to inform XTrivain’s structure and content.
Content writing
We wrote content for the website’s business, service and solution pages. The aim was to explain the offer in its own context and give each page a clear subject, rather than repeat the same broad cybersecurity introduction.
Brand application
The selected logo, navy and teal palette and documented typography extend into the website. Consistent headings, page layouts and contact prompts carry the branding into the visitor’s experience.
Website analytics
Analytics formed part of the website engagement alongside taxonomy, content and development. Measurement remains within the ongoing work as the site continues to develop.
The capture below shows the actual XTrivain website. Its screen pixels are presented inside an illustrative device mockup.
04 / THE ONGOING ENGAGEMENT
The selected identity now lives across the business
XTrivain has the logo it selected, a documented branding system and a website carrying that identity into its digital presence. The original guidelines show how the same decisions extend into stationery and digital templates.
What began as a branding commission has become a continuing website relationship. Our engagement remains active, with content, structure and analytics part of the work around the site.
GET STARTED
SEE WHAT IS HOLDING YOUR WEBSITE AND SOCIAL MEDIA BACK
Tell us what your business needs to communicate. We can discuss the branding, website structure and content together.