PACKAGES & PRICING
School marketing.
Clear prices.
Be Seen
$500 / month
Schools and centers that need a consistent social and local-profile presence.
- 12 written and designed social posts each month
- Facebook and Instagram management
- Weekday comment and message responses
- Google Business Profile updates
- Weekly update and detailed monthly report
FOR SCHOOLS READY TO ADVERTISE
Fill the Calendar
$1,500 / month
Operators ready to run campaigns around real program availability.
- Everything in Be Seen
- Google and Meta ad setup and management
- Tour-booking setup and tracking
- Campaign landing pages
- Monthly call to review tours and enrollments where records are available
- Weekly update and detailed monthly report
Own Your Market
$2,500 / month
Schools that need ongoing search, content and website support alongside campaigns.
- Everything in Fill the Calendar
- Local SEO and content for search and answer engines
- 4 blog articles each month
- Website maintenance plus 2 hours of changes each month
- Up to 6 print or digital design pieces each month
- Review-generation support
- TEFA page and messaging
- Weekly update and detailed monthly report
Three-month minimum, then monthly cancellation. Paid work is governed by the agreed scope and client agreement.
Advertising spend is separate and paid directly to Google and Meta.
BEFORE WE START
WHAT EVERY
SUBSCRIPTION MEANS
01
A clear commitment
Three-month minimum, then monthly cancellation. Paid work is governed by the agreed scope and client agreement.
02
Weekly and monthly reporting
Every tier includes a weekly update and a detailed monthly report. Metrics depend on the records available.
03
Advertising stays in your account
Your school pays Google and Meta directly through accounts it owns. Management is included from Fill the Calendar.
04
Separately quoted work
Full brand identity, video production, campus filming, website/app builds and work beyond the stated design or content limits are quoted separately.
05
Your team supplies the facts
Keep capacity, ages, fees and admissions information current. Provide account access, factual approvals and a named inquiry owner.
06
A sequence agreed together
Confirm intake priorities and access, agree the work and tracking, then review inquiries and adjust. Dates and milestones belong in the agreed scope.
Sample report format
See what we would report.
This is an empty example of the reporting structure, not a report from a client. Weekly updates cover work completed. The monthly report explains available evidence, missing records and the next priorities.
| Measure or section | What it means | Source to agree |
|---|---|---|
| Programs and places | Which programs can accept families and when | School’s current capacity records |
| Inquiries | Defined new admissions inquiries, with duplicates removed | Approved form, call or inquiry register |
| Tours booked and attended | Reservations and actual visits recorded separately | School booking and attendance records |
| Applications and enrollments | School-defined application and confirmation events | School admissions records, where shared |
| Marketing activity | Work completed, campaign spend and relevant channel measures | School-owned platforms and delivery log |
| Data limitations | Missing attribution or records that prevent a conclusion | Named gap and person able to resolve it |
| Next actions | The priority, owner and review date | Agreed action register |
We agree definitions and access before treating a figure as evidence. Every monthly package includes a weekly update and a detailed monthly report.
FAQ
PACKAGE QUESTIONS,
ANSWERED
Scope, reporting and the difference between a monthly subscription and a separately quoted build.
04 CONCISE ANSWERSIs advertising spend included?
No. Your school pays Google and Meta directly through accounts it owns. Management is included in Fill the Calendar and Own Your Market.
The media budget depends on the programs, campuses, intake timing and audience you need to reach. We discuss the budget and scope before agreeing paid work. Your total budget is the monthly package fee plus agreed platform spend and any separately quoted projects.
Is reporting different on the $500 package?
Every tier includes a weekly update and a detailed monthly report. The work included in each package differs; the reporting commitment does not.
Is a new website part of the monthly package?
A full website build is quoted separately. Campaign landing pages are included in Fill the Calendar; Own Your Market also includes website maintenance and 2 hours of changes per month.
Do you guarantee enrollments?
No. Enrollment depends on program availability, fit, fees and how inquiries are handled as well as marketing. We agree what can be measured and report from available records.
GET STARTED