Founder-led website, search and social marketing for schools. Based in Plano, Texas.
Work / Step by Step Nursery
An introduction film for Step by Step Nursery, with concept development, scripting, storyboarding, shooting and editing.
AT A GLANCE
Step by Step Nursery is an early-learning nursery brand in Dubai. The introduction film begins with how children learn, showing a play-based approach supported by teachers who respond to each child’s interests.
The story needed to connect that explanation with the experience of being at nursery. Staff voices and scenes of daily learning gave families a way to consider the place before visiting.
We developed the concept and script around the nursery’s teaching approach. Storyboarding gave the film a planned sequence, connecting what viewers would hear with what they would see during the introduction.
The story makes room for the nursery’s own voices. Teachers explain the learning environment alongside activities that give those explanations a visible context.
We filmed the nursery environment and staff interviews, then brought the material together in the edit. The finished introduction covers indoor and outdoor learning while keeping the teachers’ explanations at the center of the story.
Its closing message returns to the people caring for the children and the nursery’s familiar, welcoming environment. That gives the film an ending about the experience families can explore, with the original work available to watch below.
01 / INTRODUCTION FILM
Watch the complete 3-minute, 5-second introduction, featuring the nursery’s staff voices and learning environment.
STEP BY STEP NURSERY / INTRODUCTION FILM · Watch on YouTube
Published by Step by Step Nursery.