Google and Meta ads
for schools
and daycares
Put advertising behind a specific program, campus and intake period. We plan Google and Meta campaigns around the places you can offer, a page that answers families’ questions and a team ready to reply.
Google and Meta ads management is included in Fill the Calendar at $1,500 a month and in Own Your Market at $2,500 a month. Advertising spend is separate and paid directly from your school’s own accounts. See packages and scope ↗
- Program-first planningPromote the intake you need.
- Relevant landing pagesKeep the offer consistent.
- Inquiry trackingReview useful requests.
An inquiry is only useful
when the program fits.
A campaign can bring form submissions about an age group you cannot accommodate, a campus too far away or a start date that has already passed. Those requests add work for admissions without supporting the intake you need.
We begin with the places you can offer and the families the program serves. The landing page and follow-up process are checked before more paid traffic is sent to them.
Keep the message, destination
and admissions response connected.
Choose channels to match the audience and program. Connect each campaign to a relevant page, agree the conversion to measure and review how suitable inquiries progress.
- Facebook & Instagram campaigns
Search & intent-led campaigns
Channel selection follows the agreed scope, audience and budget. Platform logos identify advertising channels; they do not imply certification or endorsement.
Spend supports the intake you need.
Choose the location, program and timing before planning the campaign. Your team confirms availability and the information used in the advertisements.
Parents can check the offer before asking.
An advertisement leads to information about the program it promotes. The page explains practical details and gives families a usable inquiry or visit request on a phone.
The review goes beyond form counts.
We agree the inquiry action and how accepted requests will be recorded. Where records allow it, tours and later admissions stages help your team judge whether inquiries are progressing.
Start with the visit
you want families to book.
For an open house, the campaign needs a confirmed date and a registration page that explains the event. The advertisements and page use the same campus and program details.
The people answering inquiries receive the campaign message before it runs. Your team knows who follows up on registrations and how changes to event availability reach the campaign owner. This is an illustrative campaign plan, not a client result.
Set the budget and responsibilities
before activation.
We review the audience, program priority and destination page, then propose the channels that fit the scope. Every platform is not included by default.
Media budget, management and creative work are agreed separately before activation. Advertising spend stays in your account and is paid directly to the platform. Your team remains responsible for admissions decisions.
Check the inquiry path.
Confirm the page, form and response owner. If the destination needs work, an enrollment website project can be scoped first.
Keep availability current.
Your team provides capacity and intake updates so promotion can be adjusted or paused. Agree how inquiries will be reviewed and which records the campaign owner can access.
YOUR SUBSCRIPTION
SIX BENEFITS OF
WORKING WITH US
Every ongoing service subscription includes the support below. One-off website and app builds are scoped and quoted separately.
01
Clear, regular reporting
Weekly updates and a detailed monthly report show completed work, available evidence and the next priorities.
02
Make informed decisions
Use the evidence and identify missing records before changing priorities or spending.
03
Cancel after three months
Three-month minimum, then monthly cancellation. One-off project commitments are agreed separately.
04
CMO guidance included
Founder-led marketing strategy and oversight help you set priorities and review the work.
05
A strategy built for your school
Plan around your programs, available places and admissions calendar, with updates when capacity changes.
06
Keep control of your accounts
Retain your accounts, data and agreed project assets. Advertising spend is paid directly through accounts you own.
FAQ
BEFORE
YOU COMMIT
Practical answers about scope, responsibilities and working with your team.
03 CONCISE ANSWERSIs advertising spend included in management?
No. Media budget is separate from management and agreed creative work. You pay the advertising platforms directly through your accounts. The proposed scope identifies the channels, budget and tracking requirements before activation, so you can see what the campaign needs.
Which channels will you use?
Google and Meta campaigns are included in Fill the Calendar and Own Your Market. We recommend channels after reviewing the program, audience and budget.
Do you guarantee a number of enrollments?
No. Admissions outcomes depend on program fit, availability, follow-up and the family’s decision. We agree how inquiries will be recorded and, where reliable records exist, review tours and later admissions stages. We do not turn a form count into an unsupported enrollment claim.