Founder-led website, search and social marketing for schools. Based in Plano, Texas.
A consistent identity, website and marketing presence for a Lewisville preschool.
Work / Milestones Academy of Texas
AT A GLANCE
Milestones Academy of Texas is a preschool and early-learning center in Lewisville. Its website introduces programs for families with infants, toddlers and preschool-age children, alongside information about the academy’s approach to learning and how to arrange a visit.
For the past year and a half, Digital Osmos has worked across the academy’s identity, website and marketing. The engagement brings the work into one ongoing relationship, with a consistent presentation across the places families encounter Milestones.
The academy’s social presence was weak and inconsistent. There was no defined brand identity or set of guidelines to keep the work recognizable. SEO needed attention, and blog content was not being posted consistently.
Video, SEO and social media were handled by different agencies. Each part needed to support the same academy, but the delivery was fragmented.
We developed the brand identity and guidelines, built the website and took on SEO, content writing, social media and performance marketing. We also produced the academy’s film.
The work has continued for 18 months. The identity provides a shared basis for the website and social artwork; published articles answer practical parent questions; and the film gives families another way to get to know the academy before a visit.
The gallery below brings together the identity, website, published articles and social creative, followed by the academy’s film.
01 / BRANDING
The brand identity and guidelines give the academy a consistent visual starting point. The logo carries into the website, published articles and social artwork, while the client’s own colors remain part of the work.
PRIMARY IDENTITY / MILESTONES ACADEMY OF TEXAS
MONOCHROME APPLICATION
02 / WEBSITE
The website brings the academy’s programs, learning approach and visit information together. Families can explore the age-specific pages, read practical guidance and find the route to a tour. Our enrollment website service explains how this work is scoped.
03 / SEO & CONTENT WRITING
SEO and content writing support the same local audience. The published work includes classroom comparisons, preschool learning and practical Pre-K guidance for nearby families. Explore three of the published articles below.
04 / SOCIAL MEDIA & PERFORMANCE MARKETING
Social content uses the academy’s identity to introduce classroom experiences and answer parent questions. Performance marketing is part of the ongoing engagement, connecting the campaign work with the same brand and website.
The selection below comes from Milestones’ Instagram account and shows the shared identity in use.
05 / FILM
We also produced the academy’s film, adding a moving-image introduction to the brand, website and ongoing content. Watch the full film below.
MILESTONES ACADEMY OF TEXAS / CAMPUS FILM · Watch on YouTube
EVIDENCE & REPORTING
The website captures, published articles, social artwork and film show the work delivered for Milestones. No enrollment lift is claimed without verified records and an agreed reporting period.
A useful ongoing report separates the work completed, the admissions records available and what still needs to be checked.
