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Founder-led website, search and social marketing for schools. Based in Plano, Texas.
PRIVATE SCHOOL MARKETING · DALLAS + FORT WORTH

PRIVATE SCHOOL MARKETING FOR DALLAS–FORT WORTH

Founder-led private school marketing across Dallas–Fort Worth. We connect your website, local search, advertising and inquiry follow-up around the programs you can offer.

FREE ENROLLMENT GAP AUDIT

Website and social media UX and technical review, including website performance and SEO.

Request your free audit
THE ENROLLMENT LEAK

WHERE PRIVATE SCHOOL ENROLLMENT ACTUALLY LEAKS

A family may find your school, read the program page and still leave before asking for a tour. Your team needs to know whether the obstacle is missing information, a difficult form or a question that has gone unanswered.

The free Enrollment Gap Audit reviews website user experience and technical setup, including performance and SEO, alongside social media user experience and technical setup. We explain the issues we can verify and the priorities for your school.

There is no charge or obligation. We confirm access, scope and expected delivery timing after reviewing your request.

FIND

Families discover the school

BOOK

They attempt to schedule a tour

VISIT

They arrive on campus

THE ADMISSIONS YEAR

YOUR ADMISSIONS YEAR, AND WHERE WE WORK IN IT

A private school runs on a calendar, not a funnel. Here is where each piece of work sits in yours.

AUG–OCT BE FINDABLE

Inquiry season opens before most schools think it has. A parent deciding on next September starts looking now, from a Google map rather than your homepage.

OCT–JAN BE VISITABLE

Open house and tour season. The website has one job: show her the place and let her book a visit in under a minute on a phone.

NOV–FEB BE PRESENT WHERE FAMILIES ALREADY ARE

Local parent groups, search and social feeds, aimed at families within a few miles of campus in the weeks they are deciding.

ALL YEAR ANSWER EVERY INQUIRY

Give each inquiry a named owner, a response expectation and a next step. A clear handoff helps your team follow up consistently.

FEB ONWARD KEEP THE FAMILIES YOU HAVE

Give returning families clear dates and a named contact. Track unanswered renewal requests with the same care as new inquiries.

BRAND · WEBSITE · SOCIAL LAUNCH
Roots Prep School website with program information and tour booking.
Original Roots Prep School brand-application mockups.
01 / BRAND IDENTITY
Original Roots Prep School kindness social creative.
02 / SOCIAL LAUNCH
A new school.
A clear identity.
CASE STUDY

A NEW IRVING SCHOOL, BUILT FOR ITS FIRST FAMILIES

Roots Prep School started with no brand, no website and no audience. We created the identity, built the website and established its social presence.

  1. Brand identity
  2. Website
  3. Social presence & pre-registration
Pre-registration is underwayEnrollment results will be published after a full admissions cycle.

Roots is a preschool and after-school launch. This case documents delivered work, not a measured K–12 enrollment increase. We also market Milestones Academy of Texas in Lewisville.

TEXAS EDUCATION FREEDOM ACCOUNTS

HELP FAMILIES UNDERSTAND
WHAT TEFA MEANS
FOR YOUR SCHOOL

For 2026–27, an awarded child at a participating private school receives the standard $10,474 award. A child with a qualifying IEP may receive additional disability funding, up to $30,000 under the program’s rules. The state offers an interest list for 2027–28 updates.

Official family guidance · Disability funding conditions · Checked October 17, 2026.

We write the page, get the messaging right, and prepare your admissions team for the calls it brings. Applications and eligibility go through the state. We are a marketing company, not an approval authority.

$10,474
$30,000

maximum, subject to IEP rules
Official funding conditions

274,000+

first-year applications reported by the state
Source · checked Oct. 17, 2026

100,000+

first-year awards reported by the state
Source · checked Oct. 17, 2026

LOCAL BY DESIGN

WHY THIS WORKS BETTER FROM TWENTY MINUTES AWAY

WE CAN BE AT THE OPEN HOUSE

We can plan campus content around an open house and help your team prepare the follow-up. Filming and video production are scoped and quoted separately.

WE REPORT ON CHILDREN, NOT IMPRESSIONS

We review inquiries, booked tours, attended visits and enrollments where your records support them. We identify gaps in the data rather than infer missing outcomes.

WE KNOW YOUR CALENDAR BECAUSE WE ARE IN IT

We market an Irving school with preschool and after-school programs and a Lewisville early-learning center. The work connects the website, local visibility and inquiry path.

PRICING PREVIEW

OUR PRICES ARE
ON THE WEBSITE

Clear monthly packages. Your advertising budget stays in your account.

Be Seen

$500 / month

Social content, design and community management
Google Business Profile

FOR SCHOOLS READY TO ADVERTISE

Fill the Calendar

$1,500 / month

Everything in Be Seen
Google and Meta advertising
Tour booking

Own Your Market

$2,500 / month

Everything in Fill the Calendar
SEO and four articles a month
Website maintenance and design support
Advertising budget is separate and always yours, paid directly to Google and Meta.

FAQ

QUESTIONS
SCHOOLS ASK US

Straight answers about timing, reporting, TEFA and working with a local enrollment team.

05 concise answers

We can support the work your marketing person needs help delivering: search, advertising, the website and inquiry follow-up. The free audit identifies the issues and priorities so you can decide whether outside support is useful.

Timing depends on your admissions calendar and what the audit finds. Start with clear program information, a working booking route and an owner for each inquiry. We confirm priorities and scope with you; no inquiry or enrollment outcome date is promised.

Inquiries, tours booked, tours attended, applications started, applications completed and enrollments, monthly, against the same month last year where you have the history. Impressions and reach appear at the bottom, as context, not as the result.
Yes. The admissions calendar is the same and the parent journey is the same. What changes is the message, and that is yours to set.
No. Applications, eligibility and approval go through the state. We write your TEFA page, get the messaging right for families, and prepare your team for the inquiries it brings.

GET STARTED

SEE WHAT IS HOLDING YOUR WEBSITE AND SOCIAL MEDIA BACK

Request a free audit of your website and social media. We review the user experience and technical setup, including website performance and SEO, and explain the issues and priorities.
Free auditWebsite + socialUX + technical review